Supply chain entities' awareness of correct food labeling as an element contributing to the safety of the packaged product

Abstract

The vast majority of foods offered to consumers is marketed in packaged form. The development of food production technology as well as retail sales demands drive continuous improvement in packaging. The main areas of improvement are: ensuring product safety, providing relevant information, streamlining the distribution process and facilitating end-use. The obligation to meet consumer requirements and expectations in those areas falls on food producers; however, all other entities forming the food supply chain should take part, and some responsibility, in the process of adapting the packaging to consumer needs. In view of numerous irregularities regarding a low level of consumer satisfaction with food product packaging presented in literature, the aim of the study was to assess the awareness of supply chain entities in terms of validity of correct food labeling on a selected group of foodstuffs.[...]