Zmiany preferencji zakupowych artykułów sportowych w wyniku pandemii COVID-19
| dc.contributor.author | Kożuch, Daniel | |
| dc.date.accessioned | 2023-06-20T06:12:36Z | |
| dc.date.available | 2023-06-20T06:12:36Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | The Covid-19 pandemic significantly impacted the private economic sphere of all. It caused, among other things, the necessity of changing how we meet different human needs, including shopping. The main aim of the research presented in this article is to show how shopping preferences have changed among consumers of sports goods as a result of the COVID-19 pandemic. The article will present the results of two CAWI surveys conducted in January 2020 and April 2022, each time with a group of more than 100 respondents. The research focused on issues related to where purchases are made, how products are promoted and preferred payment methods. The research results showed a considerable change in shopping preferences in terms of sports goods, including chosen brands, payment methods and the place of shopping. | en_EN |
| dc.identifier.citation | Kożuch D., Zmiany preferencji zakupowych artykułów sportowych w wyniku pandemii COVID-19. W: Zarządzanie i innowacje u progu XXI wieku, Malinowski D. (Red.), Sośnicka J. (Red.)., Seria: Monografie PŁ; Nr 2414, Wydawnictwo Politechniki Łódzkiej, Łódź 2022, s. 131-139, ISBN 978-83-66741-66-9, DOI: 10.34658/9788366741669.2.5. | |
| dc.identifier.doi | 10.34658/9788366741669.2.5 | |
| dc.identifier.isbn | 978-83-66741-66-9 | |
| dc.identifier.uri | http://hdl.handle.net/11652/4707 | |
| dc.identifier.uri | https://doi.org/10.34658/9788366741669.2.5 | |
| dc.language.iso | pl | pl_PL |
| dc.page.number | s. 131-139 | |
| dc.publisher | Wydawnictwo Politechniki Łódzkiej | pl_PL |
| dc.publisher | Lodz University of Technology Press | en_EN |
| dc.relation.ispartof | Malinowski D. (Red.), Sośnicka J. (Red.)., Zarządzanie i innowacje u progu XXI wieku, Seria: Monografie PŁ; Nr 2414, Wydawnictwo Politechniki Łódzkiej, Łódź 2022, ISBN 978-83-66741-66-9, DOI: 10.34658/9788366741669. | |
| dc.relation.ispartofseries | Monografie Politechniki Łódzkiej ; Nr 2414 | pl_PL |
| dc.relation.ispartofseries | Lodz University of Technology Monographs ; 2414 | en_EN |
| dc.rights | Dla wszystkich w zakresie dozwolonego użytku | pl_PL |
| dc.rights | Fair use condition | en_EN |
| dc.rights.license | Licencja PŁ | pl_PL |
| dc.rights.license | LUT License | en_EN |
| dc.subject | shopping preferences | en_EN |
| dc.subject | COVID-19 | en_EN |
| dc.subject | sport industry | en_EN |
| dc.subject | preferencje zakupowe | pl_PL |
| dc.subject | COVID-19 | pl_PL |
| dc.subject | branża sportowa | pl_PL |
| dc.title | Zmiany preferencji zakupowych artykułów sportowych w wyniku pandemii COVID-19 | pl_PL |
| dc.title.alternative | Changes in Shopping Preferences in terms of Sports Goods as a Result of the COVID-19 Pandemic | en_EN |
| dc.type | Rozdział - monografia | pl_PL |
| dc.type | Chapter - monograph | en_EN |