Zmiany preferencji zakupowych artykułów sportowych w wyniku pandemii COVID-19

Abstract

The Covid-19 pandemic significantly impacted the private economic sphere of all. It caused, among other things, the necessity of changing how we meet different human needs, including shopping. The main aim of the research presented in this article is to show how shopping preferences have changed among consumers of sports goods as a result of the COVID-19 pandemic. The article will present the results of two CAWI surveys conducted in January 2020 and April 2022, each time with a group of more than 100 respondents. The research focused on issues related to where purchases are made, how products are promoted and preferred payment methods. The research results showed a considerable change in shopping preferences in terms of sports goods, including chosen brands, payment methods and the place of shopping.