Market situation of luxury goods in Poland
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Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Wydawnictwa Politechniki Łódzkiej
Lodz University of Technology Press
Lodz University of Technology Press
Abstract
Creating a single, comprehensive definition of luxury is extremely
difficult. It is just because of personal and very subjective connotation of
the term. The author of current paper tries to demystify the nature of luxury
goods and presents situation of Polish luxury goods market from
economical as well as customers’ perspective.
Description
Keywords
luksus, dobra luksusowe, rynek dóbr, Polska, luxury, luxury goods, market of goods, Poland
Citation
Organizacja i Zarządzanie, Zeszyty Naukowe Politechniki Łódzkiej, z. 63, Nr 1207, 2016, s. 19-42