Market situation of luxury goods in Poland
Data
2016
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wydawnictwa Politechniki Łódzkiej
Lodz University of Technology Press
Lodz University of Technology Press
Abstrakt
Creating a single, comprehensive definition of luxury is extremely
difficult. It is just because of personal and very subjective connotation of
the term. The author of current paper tries to demystify the nature of luxury
goods and presents situation of Polish luxury goods market from
economical as well as customers’ perspective.
Opis
Słowa kluczowe
luksus, dobra luksusowe, rynek dóbr, Polska, luxury, luxury goods, market of goods, Poland
Cytowanie
Organizacja i Zarządzanie, Zeszyty Naukowe Politechniki Łódzkiej, z. 63, Nr 1207, 2016, s. 19-42