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International expansion based on Uppsala model – cases of McDonald’s and Sfinks Poland
(Wydawnictwa Politechniki Łódzkiej, 2016) Hak, Andrzej; Grębosz, Magdalena
In the paper, the possibilities of entering foreign markets are described and the Uppsala model of internationalisation is analysed. The Uppsala model became one of the McDonald’s’ success factors, that can be multiplied by another food chains. In the paper, the internationalization process of the McDonald’s Corporation is presented to outline possible opportunities for Sfinks Polska as a developing and promising Polish business going abroad.
Multidimensional character of globalisation
(Wydawnictwo Politechniki Łódzkiej, 2015) Grębosz, Magdalena; Hak, Andrzej
Globalization, as a basic megatrend of the modem world development is a complex and multidimensional phenomenon Its multi-dimensional character consists of three main parts: political, economic and sociocultural In this paper, authors analyse the globalization concept, its dimensions as well as possible costs and benefits in the context of international expansion of enterprises and the process of global companies ' emergence. Simultaneously, the authors also study the multidimensional issues of globalisation basing on the example of McDonald's Corporation