2019, Tom 73 Nr 1228

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Development of paints and varnishes in the face of dynamic changes of end users`needs - challenges for raw material producers
(Wydawnictwo Politechniki Łódzkiej, 2019) Styrzyński, Robert; Koszewska, Małgorzata; Jałmużna, Irena
Paint and varnishes market is one of the fastest growing globally, mainly due to the huge demand in the construction industry. Based on the purpose of using paints, varnishes and other coatings industry can be categorized in architectural decorative, industrial and special purpose coatings. The largest segment, with highest number of producers is the decorative one. The development of raw materials for decorative market segment must satisfy the needs of todays and future end users as well as regulatory challenges and economical challenges. This will not happen without influence on currently used raw materials and future development. Aim of the article is present short history of coating industry on the world and in Poland, drivers of changes that are currently ongoing as well as future trends and developments.
Prognozowanie popytu na nowo wprowadzany produkt
(Lodz University of Technology Press, 2019) Idczak, Maja; Staniec, Iwona
W pracy przedstawiono możliwość wykorzystania metody analogii historycznych do przeprowadzenia prognozy popytu dla nowo wprowadzanego na rynek produktu. Metodę zastosowano w praktycznym przypadku analizowanego przedsiębiorstwa X. Opisano, jak sobie poradzono z wadami i zaletami tej metody.