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Development of paints and varnishes in the face of dynamic changes of end users`needs - challenges for raw material producers
(Wydawnictwo Politechniki Łódzkiej, 2019) Styrzyński, Robert; Koszewska, Małgorzata; Jałmużna, Irena
Paint and varnishes market is one of the fastest growing globally, mainly due to the huge demand in the construction industry. Based on the purpose of using paints, varnishes and other coatings industry can be categorized in architectural decorative, industrial and special purpose coatings. The largest segment, with highest number of producers is the decorative one. The development of raw materials for decorative market segment must satisfy the needs of todays and future end users as well as regulatory challenges and economical challenges. This will not happen without influence on currently used raw materials and future development. Aim of the article is present short history of coating industry on the world and in Poland, drivers of changes that are currently ongoing as well as future trends and developments.
Rynek włókien celulozowych o właściwościach specjalnych w Polsce i na świecie : analiza marketingowa
(Politechnika Łódzka. Katedra Włókien Sztucznych. Katedra Gospodarki Światowej i Marketingu, 2008) Łaszkiewicz, Bogumił; Koszewska, Małgorzata; Malinowska-Olszowy, Monika; Wysokińska, Zofia
A typology of Polish consumers and their behaviours in the market for sustainable textiles and clothing
(John Wiley & Sons, 2013) Koszewska, Małgorzata; Department of Materials and Commodity Sciences and Textile Metrology. Team of Market Analyses of Product Innovations. Lodz University of Technology.; Lodz University of Technology
The paper discusses Polish consumers’ behaviours in the market for sustainable textiles and clothing. The analysis presented in this article was undertaken because of: 1. the scarcity of studies on socially responsible consumption in so-called new consumer countries characterized by slowly developing ethical consumer movement; 2. few studies analysing consumer behaviour compared with the volume of literature exploring sustainable development and corporate social responsibility of textile and cloth- ing manufacturers. The typology of Polish consumers presented in this article was developed based on consumers’ buying habits and general apparel selection criteria, and also on ecological and social criteria that other typologies and clothing market segmentations omit. The six types of consumers that emerged from the analysis were described with respect to their speciﬁc attitudes to sustainable textiles and clothing. In analysing the consumers’ behaviours, the following aspects were addressed: communication between customers and producers, product differentiation and actual purchases made by consumers.
W drodze do zrównoważonego rozwoju
(Wydawnictwo Politechniki Łódzkiej, 2021) Kopańska, Justyna; Koszewska, Małgorzata
W najnowszej edycji rankingu Times Higher Education Impact Rankings sklasyfikowano uczelnie z 94 krajów. Ranking ocenia działalność uczelni pod kątem realizacji 17 Celów Zrównoważonego Rozwoju (Sustainable Development Goals - SDGs) stanowiących podstawę Agendy 2030 na rzecz zrównoważonego rozwoju świata. Politechnika Łódzka startowała w tym rankingu po raz pierwszy i był to debiut udany.