Strategic Planning in Small Company
Ładowanie...
Data
2016
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Lodz University of Technology Press
Wydawnictwo Politechniki Łódzkiej
Wydawnictwo Politechniki Łódzkiej
Abstrakt
In the current economic reality small companies must use the tools of strategic analysis in order to evaluate in a reliable way external and internal conditions which show their distinctive capabilities (assets) and the future chances and threats creating at the same time the conditions for building their competitive position. Therefore it can be stated that the future belongs to those companies which apply proper tools of strategic analysis and keep on improving them. This book presents a review of Polish and foreign literature taking into consideration the specificity of strategic management, strategic analysis, planning and a specificity of a small company. The published research results which refer to strategic management and strategic planning in small companies were used together with the material collected in own research conducted by means of surveys, free-form interview and a case study.
Opis
Redaktor Naukowy Wydziału Organizacji i Zarządzania: prof. dr hab. inż. Jerzy Lewandowski
Słowa kluczowe
small companies, strategic analysis, strategic management, małe firmy, analiza strategiczna, zarządzanie strategiczne, planowanie strategiczne
Cytowanie
Pietras A., Szczepańczyk M., Strategic Planning in Small Company, Lodz University of Technology Monographs; No. 2182, Wydawnictwo Politechniki Łódzkiej, Łódź 2016, ISBN 978-83-7283-771-4, DOI 10.34658/9788372837714