Competitive strategy in turbulent environment

Uproszczony widok
dc.contributor.authorPenc-Pietrzak, Ilona
dc.contributor.editorLewandowski, Jerzy
dc.contributor.otherLodz University of Technology. Faculty of Organization and Management.en_EN
dc.contributor.reviewerOtto, Jacek
dc.contributor.reviewerRosińska-Bukowska, Magdalena
dc.date.accessioned2016-07-12T12:18:06Z
dc.date.available2016-07-12T12:18:06Z
dc.date.issued2014
dc.description.abstractA competition and a competitiveness of a company are very important issues in the field of management and particularly in strategic management. An increase of a company’s competitive potential as well as obtaining and maintaining a competitive advantage in the long term leads to an increase of a company’s profitability, increases a market share, provides a better satisfaction of clients’ needs and an improvement of a company’s image in the environment. The managers must get well to know the mechanisms of competition and the rules of market game in the sectors in which the companies operate and must manage them in a way which will increase a company’s competitiveness. They should formulate a strategy which allows a company to survive on the market and to develop when the competition is strengthened.en_EN
dc.identifier.citationPenc-Pietrzak I., Competitive strategy in turbulent environment., Wydawnictwo Politechniki Łódzkiej, Łódź 2014, ISBN 978-83-7283-599-4.
dc.identifier.isbn978-83-7283-599-4
dc.identifier.other0000046806
dc.identifier.urihttp://hdl.handle.net/11652/1241
dc.language.isoen_ENen_EN
dc.publisherWydawnictwa Politechniki Łódzkiejpl_PL
dc.publisherLodz University of Technology Pressen_EN
dc.relation.ispartofseriesMonografie Politechniki Łódzkiej;pl_PL
dc.relation.ispartofseriesLodz University of Technology Monographs;en_EN
dc.relation.ispartofseriesLodz University of Technology. Monographsen_EN
dc.subjectMarketing - zarządzaniepl_PL
dc.subjectMarketing - stategicznypl_PL
dc.subjectPlanowanie strategicznepl_PL
dc.titleCompetitive strategy in turbulent environmentpl_PL
dc.typeKsiążkapl_PL
dc.typeBooken_EN

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