A typology of Polish consumers and their behaviours in the market for sustainable textiles and clothing

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dc.contributor.authorKoszewska, Małgorzata
dc.contributor.authorAffiliationDepartment of Materials and Commodity Sciences and Textile Metrology. Team of Market Analyses of Product Innovations. Lodz University of Technology.
dc.contributor.authorOrganizationLodz University of Technologyen_EN
dc.date.accessioned2021-03-17T07:50:19Z
dc.date.available2021-03-17T07:50:19Z
dc.date.issued2013
dc.description.abstractThe paper discusses Polish consumers’ behaviours in the market for sustainable textiles and clothing. The analysis presented in this article was undertaken because of: 1. the scarcity of studies on socially responsible consumption in so-called new consumer countries characterized by slowly developing ethical consumer movement; 2. few studies analysing consumer behaviour compared with the volume of literature exploring sustainable development and corporate social responsibility of textile and cloth- ing manufacturers. The typology of Polish consumers presented in this article was developed based on consumers’ buying habits and general apparel selection criteria, and also on ecological and social criteria that other typologies and clothing market segmentations omit. The six types of consumers that emerged from the analysis were described with respect to their specific attitudes to sustainable textiles and clothing. In analysing the consumers’ behaviours, the following aspects were addressed: communication between customers and producers, product differentiation and actual purchases made by consumers.en_EN
dc.identifier.citationKoszewska, M. (2013), Typology of Polish consumers and their behaviours. International Journal of Consumer Studies, 37: 507-521. https://doi.org/10.1111/ijcs.12031en_EN
dc.identifier.doi10.1111/ijcs.12031
dc.identifier.doihttps://doi.org/10.1111/ijcs.12031
dc.identifier.issn1470-6423
dc.identifier.urihttp://hdl.handle.net/11652/3338
dc.identifier.urihttps://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12031
dc.language.isoen
dc.publisherJohn Wiley & Sons
dc.relation.ispartofInternational Journal of Consumer Studies 37 Issue 5 (2013)en_EN
dc.rights.licenseCreative Commons Attribution-Non Commercial (CC BY-NC-ND)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectsocially-responsible consumptionen_EN
dc.subjecttypologyen_EN
dc.subjecttextilesen_EN
dc.subjectclothingen_EN
dc.subjectconsumer behaviouren_EN
dc.subjectsustainableen_EN
dc.titleA typology of Polish consumers and their behaviours in the market for sustainable textiles and clothingen_EN
dc.typeArtykułpl_PL
dc.typeArticleen_EN
eperson.orcidhttps://orcid.org/0000-0002-8324-4937

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