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Market situation of luxury goods in Poland

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MARKET_SITUATION_LUXURY_Dalewska_2016.pdf (408.5Kb)
Date
2016
Author
Dalewska, Izabela
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Abstract
Creating a single, comprehensive definition of luxury is extremely difficult. It is just because of personal and very subjective connotation of the term. The author of current paper tries to demystify the nature of luxury goods and presents situation of Polish luxury goods market from economical as well as customers’ perspective.
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http://zeszyty.woiz.pl/
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  • Artykuły (WZiIP) [168]

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