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dc.contributor.authorFerenc, Roman
dc.contributor.authorKunert, Olimpia
dc.date.accessioned2016-07-12T11:50:51Z
dc.date.available2016-07-12T11:50:51Z
dc.date.issued2011
dc.identifier.citationFerenc R., Kunert O., Budowa innowacyjnej strategii producenta dóbr inwestycyjnych., Wydawnictwo Politechniki Łódzkiej, Łódź 2011, ISBN 978-83-7283-450-8.
dc.identifier.isbn978-83-7283-450-8
dc.identifier.other0000031825
dc.identifier.urihttp://hdl.handle.net/11652/1240
dc.description.abstractTransformation of Polish economy, initiated by property changes, has activated a process of investment goods production, which is especially important for building a new economic reality, based on industrial and cultural traditions. Since the needs of consumers are uncertain, strategic plans of the producers remain uncertain as well. High level of uncertainty makes it increasingly difficult to specify strategic goals. This uncertainty derives from another market, the market of investment goods consumers, and the producer, in spite of being competitive with the others, cannot create a successful strategic plan. To neutralize these weaknesses the producer has to include the consumers in the process of creating the strategic plan. The research conducted by the authors has allowed them to recognize the problems of investment goods producers and their unique determinants. The aim of the authors was to bridge the gap between formulating a company's strategy, being a general program of strategic aims, and creating a specific strategic plan, allowing for an efficient introduction of the strategy, that is an operationalization of the strategy in the strategic plan. Practical use of this methodology is of especial significance as far as the larger community market and the mutual relations with the new consumers within the EU are concerned.en_EN
dc.language.isoplpl_PL
dc.publisherWydawnictwa Politechniki Łódzkiejpl_PL
dc.relation.ispartofseriesMonografie Politechniki Łódzkiej;
dc.subjectplanowanie strategicznepl_PL
dc.subjectPolskapl_PL
dc.subjectinwestycje kapitałupl_PL
dc.subjectinnowacjepl_PL
dc.subjectaspekt ekonomicznypl_PL
dc.subjectinnowacyjna strategiapl_PL
dc.subjectdobra inwestycyjnepl_PL
dc.titleBudowa innowacyjnej strategii producenta dóbr inwestycyjnychpl_PL
dc.typeKsiążkapl_PL


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