Budowa innowacyjnej strategii producenta dóbr inwestycyjnych
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Transformation of Polish economy, initiated by property changes, has activated a process of investment goods production, which is especially important for building a new economic reality, based on industrial and cultural traditions. Since the needs of consumers are uncertain, strategic plans of the producers remain uncertain as well. High level of uncertainty makes it increasingly difficult to specify strategic goals. This uncertainty derives from another market, the market of investment goods consumers, and the producer, in spite of being competitive with the others, cannot create a successful strategic plan. To neutralize these weaknesses the producer has to include the consumers in the process of creating the strategic plan. The research conducted by the authors has allowed them to recognize the problems of investment goods producers and their unique determinants. The aim of the authors was to bridge the gap between formulating a company's strategy, being a general program of strategic aims, and creating a specific strategic plan, allowing for an efficient introduction of the strategy, that is an operationalization of the strategy in the strategic plan. Practical use of this methodology is of especial significance as far as the larger community market and the mutual relations with the new consumers within the EU are concerned.