Budowa innowacyjnej strategii producenta dóbr inwestycyjnych
Ładowanie...
Data
2011
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wydawnictwa Politechniki Łódzkiej
Abstrakt
Transformation of Polish economy, initiated by property changes, has
activated a process of investment goods production, which is especially
important for building a new economic reality, based on industrial and cultural
traditions. Since the needs of consumers are uncertain, strategic plans of the
producers remain uncertain as well. High level of uncertainty makes it
increasingly difficult to specify strategic goals. This uncertainty derives from
another market, the market of investment goods consumers, and the producer, in
spite of being competitive with the others, cannot create a successful strategic
plan. To neutralize these weaknesses the producer has to include the consumers
in the process of creating the strategic plan.
The research conducted by the authors has allowed them to recognize the
problems of investment goods producers and their unique determinants. The aim
of the authors was to bridge the gap between formulating a company's strategy,
being a general program of strategic aims, and creating a specific strategic plan,
allowing for an efficient introduction of the strategy, that is an operationalization of
the strategy in the strategic plan. Practical use of this methodology is of especial
significance as far as the larger community market and the mutual relations with
the new consumers within the EU are concerned.
Opis
Słowa kluczowe
planowanie strategiczne, Polska, inwestycje kapitału, innowacje, aspekt ekonomiczny, innowacyjna strategia, dobra inwestycyjne
Cytowanie
Ferenc R., Kunert O., Budowa innowacyjnej strategii producenta dóbr inwestycyjnych., Wydawnictwo Politechniki Łódzkiej, Łódź 2011, ISBN 978-83-7283-450-8.