Marketing Communication and Brand Management in the Third Sector on Example of Erasmus Student Network - Siuda, Dagna; Gwiazdowicz, Joanna (Lodz University of Technology Press, 2025)
Lodz University of Technology Monograph; No. 2575
Electronic publication
Language Editing: Joanna Pawliczak
Graphic design and typesetting: Aleksandra Gajderowicz
Keywords: komunikacja marketingowa; zarządzanie marką; marka; marketing communication; brand management; brand