Penc-Pietrzak, IlonaLewandowski, JerzyLodz University of Technology. Faculty of Organization and Management.2016-07-122016-07-122014Penc-Pietrzak I., Competitive strategy in turbulent environment., Wydawnictwo Politechniki Łódzkiej, Łódź 2014, ISBN 978-83-7283-599-4.978-83-7283-599-40000046806http://hdl.handle.net/11652/1241A competition and a competitiveness of a company are very important issues in the field of management and particularly in strategic management. An increase of a company’s competitive potential as well as obtaining and maintaining a competitive advantage in the long term leads to an increase of a company’s profitability, increases a market share, provides a better satisfaction of clients’ needs and an improvement of a company’s image in the environment. The managers must get well to know the mechanisms of competition and the rules of market game in the sectors in which the companies operate and must manage them in a way which will increase a company’s competitiveness. They should formulate a strategy which allows a company to survive on the market and to develop when the competition is strengthened.en-ENMarketing - zarządzanieMarketing - stategicznyPlanowanie strategiczneKsiążka