Woźniak, Jerzy W.Department of Management, Economic and Legal Sciences. Institute of Machine Tools and Machine Design Technology. Faculty of Mechanical Engineering. Lodz University of Technology.2016-07-142016-07-142012Woźniak Jerzy W., Communication competences of managers in the twenty first century. W: Creative industry manager. Technical knowledge non-technical skills, Kunert O. (red.), Wydawnictwo Politechniki Łódzkiej, Łódź 2012, s. 177-193, ISBN 978-83-7283-523-9.978-83-7283-523-9http://hdl.handle.net/11652/1299Communication competences of a manager in the 21st century have a significant effect on the creation of a competitive advantage of an organization. They compose an immanent part of behaviours of all persons in an organization responsible for producing the pro-effective culture. They create efficacy, that is effectiveness and efficiency in the realization of its basic aims targets. They affect proper functions of all essential structural units of organizations. Their implementation requires inter alia a heuristic approach to interpersonal communication processes in an organization. Therefore, they can be guided by the following principles: 1. principle of communication dualism – awareness of process ephemerality and multithreading, 2. principle of communication intelligence – adaptiveness of communication, 3. principle of taking into account situational and socio-cultural contexts, 4. principle of individual personality features of partners in the communication process, 5. principle of skilful usage and reading of verbal expressions and non-verbal signals, 6. principle of utilization of knowledge and experience adequately to the situation, 7. principle of high-level ethical behaviours, 8. and principle of self-control.enkompetencje komunikacyjne menedżerakonkurencyjność organizacjikomunikacja w organizacjimenedżer 21 wiekumanager's communication skillscompetitiveness of the organizationcommunication in the organizationmanager of the 21st centuryrozdział książki