Competitive strategy in turbulent environment

Ładowanie...
Miniatura

Data

2014

Tytuł czasopisma

ISSN czasopisma

Tytuł tomu

Wydawca

Wydawnictwa Politechniki Łódzkiej
Lodz University of Technology Press

Abstrakt

A competition and a competitiveness of a company are very important issues in the field of management and particularly in strategic management. An increase of a company’s competitive potential as well as obtaining and maintaining a competitive advantage in the long term leads to an increase of a company’s profitability, increases a market share, provides a better satisfaction of clients’ needs and an improvement of a company’s image in the environment. The managers must get well to know the mechanisms of competition and the rules of market game in the sectors in which the companies operate and must manage them in a way which will increase a company’s competitiveness. They should formulate a strategy which allows a company to survive on the market and to develop when the competition is strengthened.

Opis

Słowa kluczowe

Marketing - zarządzanie, Marketing - stategiczny, Planowanie strategiczne

Cytowanie

Penc-Pietrzak I., Competitive strategy in turbulent environment., Wydawnictwo Politechniki Łódzkiej, Łódź 2014, ISBN 978-83-7283-599-4.