Expectations Towards Offer Vs. Market Activities of Polish Purchasers - Prosumption and Ethnocentric Context
Ładowanie...
Data
2016
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wydawnictwa Politechniki Łódzkiej
Lodz University of Technology Press
Lodz University of Technology Press
Abstrakt
The article presents the issue of expectations of Polish purchasers
towards marketing offer available on the market and market activities
undertaken by them in practice. They were shown in the prosumption and
ethnocentric context. A special attention was paid towards relationships
between those expectations and specific market activities, showing that
they had not been analysed so far in the subject literature. An attempt was
made to fill the knowledge gap identified in this respect. To do this,
empirical research was conducted, the results of which were subjected to
a statistical analysis by means of correlation analysis and concentration
analysis method. It allowed to verify research hypotheses formulated.
It was stated that there are relatively stronger relations between ethnocentric
expectations of respondents and activities done by them actually in relations
with other purchasers than in case of activities in relations with bidders.
Opis
Słowa kluczowe
Oferta handlowa, Badania empiryczne, Analiza korelacji, Trade offer, Empirical researches, Correlation analysis