Handel elektroniczny w przemyśle tekstylno-odzieżowym na świecie i w Polsce

Abstract

Praca dotyczy badań nad stopniem wykorzystania handlu i biznesu elektronicznego w przemyśle tekstylno-odzieżowym oraz ich wpływu na ten przemysł. W tym celu przeprowadzono badania empiryczne wśród polskich przedsiębiorstw ww. sektora, przeanalizowano uwarunkowania prawne dotyczące handlu i biznesu elektronicznego międzynarodowych organizacji zajmujących się handlem (takich jak Światowa Organizacja Handlu - WTO, Unia Europejska, i inne), a także przeanalizowano wszystkie dostępne programy Unii Europejskiej pod kątem ich przydatności w finansowaniu projektów związanych z handlem elektronicznym oraz technologiami ICT (ang. information and communication technologies) dla firm sektora tekstylno-odzieżowego.

The structure of the thesis was subordinated to the specific goals and research hypotheses. It consists of four main chapters and conclusions. Chapter one is of an introductory character. It presents a short history of internet, basic aspects of electronic commerce and business, such as its models or unique features with respect to traditional commerce. Basic statistical data concerning the electronic commerce with particular reference to trade of products from textile and clothing sector, as well as those concerning the number of users of internet in the world and in Poland are given. The conclusions from the report concerning the electronic commerce in the textile and clothing sector in the European Union prepared by the eBusiness W@tch organization in 2005 with the comments of the author, and the new ICT paradigm are also presented. Chapter two is devoted to the legal aspects of electronic commerce. At first the regulations of the international organizations such as the WTO, OECD and UNCITRAL are presented. In the next part of this chapter the EU directives are thoroughly described, as Poland is a member of this organization and its regulations are the most important for our country. The last part of the chapter is devoted to the analysis of Polish legal system and its adjustments to the regulations of international organizations. Chapter three is dedicated to presenting and analyzing the empirical research carried out on the basis of questionnaires among enterprises from Polish textile and clothing sector, and drawing conclusions from those results. The research was aimed at checking the level of utilization of electronic commerce and business in those companies and evaluation if their influence on the firms was positive. From the point of view of the main goal of the thesis it is the most important chapter. Chapter four presents the analysis of a wide range of the EU programs with respect to their usefulness for companies from textile and clothing sector in order to achieve direct (financial) and indirect assistance for projects connected with ICT. The last part of the thesis is dedicated to the final conclusions and summary of the performed researches and analyses.