A typology of Polish consumers and their behaviours in the market for sustainable textiles and clothing
Ładowanie...
Data
2013
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
John Wiley & Sons
Abstrakt
The paper discusses Polish consumers’ behaviours in the market for sustainable textiles and clothing.
The analysis presented in this article was undertaken because of:
1. the scarcity of studies on socially responsible consumption in so-called new consumer
countries characterized by slowly developing ethical consumer movement;
2. few studies analysing consumer behaviour compared with the volume of literature
exploring sustainable development and corporate social responsibility of textile and cloth-
ing manufacturers.
The typology of Polish consumers presented in this article was developed based on
consumers’ buying habits and general apparel selection criteria, and also on ecological and
social criteria that other typologies and clothing market segmentations omit. The six types
of consumers that emerged from the analysis were described with respect to their specific
attitudes to sustainable textiles and clothing. In analysing the consumers’ behaviours, the
following aspects were addressed: communication between customers and producers,
product differentiation and actual purchases made by consumers.
Opis
Słowa kluczowe
socially-responsible consumption, typology, textiles, clothing, consumer behaviour, sustainable
Cytowanie
Koszewska, M. (2013), Typology of Polish consumers and their behaviours. International Journal of Consumer Studies, 37: 507-521. https://doi.org/10.1111/ijcs.12031