Now showing items 1-6 of 6

    • Brand management 

      Grębosz, Magdalena (Wydawnictwo Politechniki ŁódzkiejLodz University of Technology. Press, 2008)
      Nowadays, the problems of brand management, strategy, and promotion are an extremely relevant issue. A strong brand constitutes a basic competitive advantage and is one of the factors ensuring the success of a company. ...
    • Management information systems 

      Lewandowski, Jerzy (Wydawnictwo Politechniki ŁódzkiejLodz University of Technology. Press, 2008)
      Management information systems for many years have been an area of interest of scientists, systems designers, organisers as well as institutions and economic entities. This interest results from the fact that neither ...
    • Management of modern banks 

      Bakalarczyk, Sebastian (Wydawnictwo Politechniki ŁódzkiejLodz University of Technology. Press, 2008)
      In times of global competition banks, as service organizations, must search a manner not only to reach new clients but also to maintain the existing ones. The specificity of financial services and their elasticity is ...
    • Managing innovations 

      Pomykalski, Andrzej (Wydawnictwo Politechniki ŁódzkiejLodz University of Technology. Press, 2008)
      In the modem world, a society based on knowledge and information, aimed at innovations is being created. An organization wanting to develop should show a proinnovative character, i.e. the ability to undertake and implement ...
    • Personnel innovations management in the organization 

      Jędrych, Elżbieta; Miller, Małgorzata (Wydawnictwo Politechniki ŁódzkiejLodz University of Technology. Press, 2008)
      The personnel functions describe the entirety of matters and activities connected with the functioning of people in the organization. It includes the processes and activities with executive, consulting and regulating ...
    • Quality and environmental management - continuous change of paradigms 

      Lewandowski, Jerzy; Wiśniewski, Zbigniew; Scientific Editor of the Division : Lewandowski, Jerzy; Bendkowski, Józef; Block, Chantal; Doniec, Andrzej; Łunarski, Jerzy; Pacholski, Leszek; Poskrobko, Bazyli; Urbaniak, Maciej (Wydawnictwo Politechnika ŁódzkaLodz University of Technology. Press, 2007)