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    • International expansion based on Uppsala model – cases of McDonald’s and Sfinks Poland 

      Hak, Andrzej; Grębosz, Magdalena (Wydawnictwa Politechniki ŁódzkiejLodz University of Technology Press, 2016)
      In the paper, the possibilities of entering foreign markets are described and the Uppsala model of internationalisation is analysed. The Uppsala model became one of the McDonald’s’ success factors, that can be multiplied by ...
    • Multidimensional character of globalisation 

      Grębosz, Magdalena; Hak, Andrzej (Wydawnictwo Politechniki ŁódzkiejLodz University of Technology Press, 2015)
      Globalization, as a basic megatrend of the modem world development is a complex and multidimensional phenomenon Its multi-dimensional character consists of three main parts: political, economic and sociocultural In this ...